About Us


Our Story

Inspired By Our Daughter Priya, We (Frankie, Sinéad & Priya O’Reilly) Are Proud To Present Playtown Tullamore Childrens Museum Consisting Of The Following Play Experiences For All Ages, All Abilities & All Imaginations:

Playtown Tullamore – Opened In June 2017

The I.C.E Rooms – Opened In January 2019

In August 2020, We Combined All We Offered Into One, Open Plan, 3 Level, Aistear & S.T.E.A.M Based Integrated Play Experience Meaning That You Can Be Fully Immersed In A Childrens Museum That Incorporates The Educational Principles Of Science, Technology, Engineering, Art, Math & Learning Through Play.

Playtown School Edition – Available From November 2023

From 2017 To Date, We Are Proud To Say That We Have Welcomed Guests From Every County On The Island Of Ireland As Well As Visitors From All Around The World.

Located In Tullamore, Co Offaly, We Offer Play Experiences That Can Cater For Individual/Family Bookings, Meet Ups/Get-Togethers, Play Dates, Party Bookings, School Tours, Group Bookings & Corporate  Bookings.

We Can Also Help Provide A Safe Space For Hire For Such Educational Services As AISTEAR/S.T.E.A.M, Sensory Needs, Resource, Special Education, Play Therapy, Occupational Therapy, Speech Therapy & Rehabilitation Services. (Please Contact Us For Further Information)

With The Introduction Of “Playtown School Edition” Available From November 2023, We Now Also Offer A Bespoke Mobile Playtown To Schools Throughout Ireland That Can Compliment The Educational Re-Enforcement Of Aistear As Part Of Your Schools Curriculum.

We Continuously Look To Improve & Always Welcome Your Feedback/Suggestions

Enquiries / Feedback


Playtown Tullamore

Opened In June 2017 & Focusing On The Educational Principles Of “Aistear”, We Welcome Children Of All Ages, Abilities & Imaginations To Explore Their Very Own “Miniature Town” Complete With Over 30 Themes To Fully Engage Their Imaginations.

Enquiries / Feedback


The Adventure Begins As You Arrive @ Tullamore Airport. Have Your Passport Ready, Check In & Proceed Through Security To Departures. You Can Even Be The Pilot Or A Passenger.



Playtown Tullamore International Airport Lounge

You Have Now Arrived At The Playtown Tullamore International Airport Lounge. Enjoy All On Offer In Our Full Barista Service, Snack Station & Gift Shop Whilst Relaxing In Our Airport Lounge Or Exit The Airport To 3 Levels Of Unlimited Play, Imagination, Creativity & Exploration In Playtown Tullamore & The ICE Rooms.



Thanks To Our Exclusive “Colton Motors Drive Experience”, You Can Drive Around Playtown Tullamore In A Selection Of Vehicles. Learn The Rules Of The Road. Hop On/In Our Fire Truck/JCB/Scooter/Wiggle Board/Go Kart – The Choice Is Yours! You Can Even Pass Your Driving Test & Get Your Very Own Personalised Drivers Licence.


Service Station

Don’t Forget To Refuel At Our “Colton Motors Drive Experience” Garage

Bus Station

All Aboard Our Fun Bus Tour


Town Park

Rocking Horse … Slide… Puzzles… Duck Pond + So Much More – Perfect For The Little Ones Up To 3 Years Old.


A & E

Be The Doctor/Nurse/Paramedic Or The Patient At Our Very Own A&E Department Complete With Playtowns Brand New Medical Centre Added In May 2021


Playtown Pet Hospital

Brand New Addition To Our A&E Department From May 2021, All Animals Can Be Cared For In This Fun & Educational Play Experience


An Addition To Our A&E Department In Late 2021, You Can Now Train To Be A Dentist – Who Wants To Pull Some Teeth?


Playtown Tullamore Credit Union

We Welcome The Tullamore Credit Union To Playtown Tullamore Complete With A Fantastic Bespoke Play Counter & ATM As Well As Informative Child-Friendly Posters. Be The Cashier/Manager! Be The Customer And Purchase Some Foreign Exchange! Make A Withdrawal! Or Be The Robber And Crack The Safe


Fire Station, Tree House & Rabbit Burrow

3 Levels Of Fun As You Climb The Tree House Or You Can Check Out The Rabbit Burrow & Slide Down To The Fire Station. Get Your Fire Chief Gear On And Go And Save The Town From Fire.



With Our Fabulous Checkout Complete With Conveyor Belt, Credit Card Machine & Scanner; An Ice Cream Cart; A Hot Dog Cart & Shelves Full Of Products Including Our Deli, Meat & Fruit Counter, There Is So Much Shopping To Do!

Fish & Chip Shop

A Wonderful Addition To Our Supermarket In Late 2021, You Can Now Choose From Fish & Chips / Pies / Sausages… Yummy 🙂


Flower Shop

Brand New To Playtown Tullamore From May 2021, Show Your Creativity Through Some Flower Arranging Skills In “Priyas Petals” Flower Shop


Our Baby Moon Baby Shop Nursery

New In 2023, We Teamed Up With Grace, Barry & Family From The Fabulous Baby Moon Baby Shop In Tullamore To Create A Perfect Opportunity For Boys & Girls To Experience Runing Their Very Own Baby Nursery



So Much To Teach And Learn At Playtown Tullamores Very Own School. A Chance For The Little Ones To Teach Their Adult Students 🙂



Pipe Work To Be Completed…. Walls To Be Built… It’s All Happening In Our Workshop. New In Late 2021 You Can Now Also Take Apart Your Very Own Tractor


Garda Station

Catch The Robber, Line Them Up For A Mugshot Photo & Put Them In Jail. You Can Be A Robber, A Sheriff, A Spy, A Garda Or Even A Member Of Our Swat Team – All You Can Imagine @ Playtown Tullamore


Army Bunker

The Army Have Moved In To Join Our Gardaí In Securing Playtown Tullamore



Lots On The Menu… Tea/Coffee & Cake Anyone?



The Pizza Is In The Oven – Get It While It’s Hot!


Town House Balcony

Enjoy A Picnic Whilst Overlooking All The Fun Of The Town Park.


Balcony Theatre

Act Out Your Imagination In Our Balcony Theatre. Our Team Of Puppets Are To Hand So You Can Be A Doctor, A Work Person, A Fire Chief Or A Garda.



A Chance To Relax, Read & Spin In Our Funky Library Chairs


Salon & Dress Up Parlour

Complete With Its Own Beauty Parlour,  Are You The Next Top Stylist, Fairy Or Princess?


Radio Station

Fancy Yourself As A DJ? Imagine Just That In Radio Playtown


Cleaning Services

A Huge Thank You To Our Friends & Neighbours In Midland Hygiene Products Who Have Provided Us With The Perfect Tools For Hoovering, Cleaning, Sweeping & Window Cleaning – Perfect For The Little Ones To Show Us Their Skills



The ICE Rooms

Opened In January 2019 & Now Part Of An Overall, Open Plan, 3 Level Educational Play Experience , The ICE Rooms Stands For “Imagine, Create & Explore” & Is Based On The Educational Principles Of S.T.E.A.M (Science, Technology, Engineering, Art & Math) Through Play With LEGO / K’Nex / Creative Flakes / Magformers / Science Experiments.

Our I.C.E Rooms Cater For Children Age 4 – 12+ & With The New Additions (From June 11th 2022) Of Meccano, 3d Puzzles, Arckit, Gravitrax & Art, All Age Categories i.e Ages 4+, Ages 5+, Ages 6+, Ages 7+, Ages 8+ & Ages 10+ Will Be Catered For

Upon Booking Into Playtown Tullamore, Children Age 4+ Avail Of Our S.T.E.A.M Play Experience With Options For All Age Brackets Available Plus Complimentary Access To Playtown Tullamore Included Meaning 3 Levels Of Play, Imagination, Creativity & Exploration

Enquiries / Feedback


Playtown School Edition

With Schools From Throughout Ireland Visiting Us Regularly For Their School Tours / Aistear Trips, We Have Often Heard Teachers / Principals Say “I Wish I Could Have Playtown In Our School But We Simply Don’t Have The Space / Resources”

This Made Us Want To Solve This Challenge As We Value The Importance Of Play In The Education Of Our Children & So, Playtown School Edition Was Born.

Playtown School Edition Consists Of 3 x “Aistear Quads” That We Can Deliver Directly To Your School & That Can Be Used Collectively To Create Your Very Own Miniature Town Play Experience Or If Tight For Space Can Be Separated Into 3 Separate Aistear Quads And Held In 3 Separate Classrooms.

Aistear Quad 1 – Playtown Fire Service – Playtown Construction – Playtown Florist – Playtown Café

Aistear Quad 2 – Playtown Supermarket – Playtown Garda Station – Playtown Dental Practice – Playtown Nursery

Aistear Quad 3 – Playtown Barbers – Playtown Hospital – Playtown Vet Clinic – Playtown Salon

Each “Aistear Quad” Will Come Complete With All Play Equipment Necessary To Create The Perfect Aistear Play Experience

For Further Information / To Book, Please Call Frankie On 0872287550 During Our Opening Hours

Enquiries / Feedback


Café & Snack Station

With A Full “Bewleys” Barista Service As Well As A Snack Station That Includes Morelli’s Ice Cream & A Wide Range Of Sweet Treats As Well As Hot/Cold Food Options, We Offer Plenty Of Choice For All Of The Family To Enjoy With Indoor & Outdoor Seating Available To Enjoy Same.

This Includes Our Very Own “Supermacs” Menu Which Can Be Pre Ordered When Booking With Us*

*Pre Orders Are Kindly Requested To Guarantee Hot Food Options But They May Also Be Requested (Subject To Supermacs Delivery Availability) At The Start Of Every Play Experience

*Excludes 10am Play Experiences As Supermacs Only Opens At 11:30am (N.B Exception Made For School Tours)

Platters Of Sandwiches Can Also Be Arranged By Us For Your Visit (Please Pre Order When Booking With Us & With At Least 24 Hours Notice)

Enquiries / Feedback



Gift Shop

We Provide A Selection Of Fun, Sensory & Educational Gifts To Purchase In Playtown Tullamore

Enquiries / Feedback



Terms & Conditions

Play Experience Bookings

Pre Booking With Pre Payment Required & Is Strictly Non Refundable

Amending Bookings Eg: Date Changes / Time Changes / Reduction In Number Of People Coming, Can Only Be Considered Under Special Circumstances & With At Least 24 Hours Notice By Calling Frankie On 0872287550

Payments Made Are Forfeited For All No Shows As Well As Any Cancellations / Amendments Made Within Less Than 24 Hours Of Play Experience Time Booked

Party Experience Bookings

Pre Booking With €75 Deposit Required & Is Strictly Non Refundable

When Booking A Party, We Ask For An Estimate Of Number Of Children & Adults Who Will Be Attending.

We Understand That Numbers Can Change But Do Ask That Exact Number Attending Are Confirmed ASAP & At Least 24 Hours Prior To Party.

Whilst We Will Do Our Best To Accomodate, We Can’t Guarantee That An Increase In Numbers On The Day Can Be Catered For As We Operate Every Play/Party Experience On Limited Numbers & Spaces May Be Booked Out.

If Numbers Reduce On The Day, Payment Is Still Taken For Spaces Held As We Are Prevented The Reasonable Opportunity To Fill These Spaces.

Amending Bookings Eg: Date Changes / Time Changes / Reduction In Number Of People Coming, Can Only Be Considered Under Special Circumstances & With At Least 24 Hours Notice

Payments Made Are Forfeited For All No Shows As Well As Cancellations / Amendments Made Within Less Than 24 Hours Of Party Experience Time Booked

School Tours / Group Bookings

– Contact Frankie @ 087 2287550 To Check On Availability / Request A Booking Form (N.B School Tours Can Not Be Booked Online)

– Completed Booking Form Plus €75 Non Refundable Deposit Required By Cash / Credit Card / Cheque / Bank Transfer To Secure Booking

– Booking Is Only Confirmed Once Receipt For Deposit Is Issued By Us

(We Are So Grateful To Have A Wonderful Relationship With Schools Throughout Ireland & Our School Tours Do Sell Out. For This Reason & To Be Fair To All, We Kindly Advise That Deposit Must Be Received Within 3 Working Days Of Submitting Booking Form & That Dates Can’t Be Held Beyond This Period Of Time)

– Numbers Attending Must Be Confirmed At Least 1 Week Prior To School Tour Date. This Is The Number That We Prepare & Charge For. Invoice Will Then Be Sent With Balance Remaining Due Prior To The Day Of Your School Tour

– All School Tours Are Educational, S.T.E.A.M Based Play Experiences (Based Upon Our I.C.E Rooms) & Are Tailored To Age Group Attending & Are Suitable For All Pre School / Montessori / Primary School / Home School Children Of All Ages, Abilities & Imaginations

– Full Access To Playtown Tullamores Miniature Town Play Experience Is Included Throughout At No Extra Cost

– Please Kindly Note That Hot / Cold Food Requests Outside Of Packed Lunches Must Be Ordered Through Us Directly & Not Arranged Through Any 3rd Party For Consumption Within Our Facilities.

– Start Time Agreed Upon When Confirming 1 Week Prior To Tour Is Final. Please Note That Should You Arrive Late, We Can’t Facilitate A Later Finish As We Will Have Arranged Staffing Based On Timing Of Your Tour

– Whilst We Are Renowned For Our Cleanliness, Safety & Care For All Visiting Us, Please Do Note That Children Attending Are The Responsibility Of Their Accompanying Teachers / SNA’s / Adults At All Times

– In The Unlikely Event That Under Special Circumstances, A School/Group Needs To Cancel/Amend A Booking, We Kindly Request That We Are Contacted Immediately So As To Give Us The Best Opportunity To Fill Held Spaces & To Facilitate Another School/Group On Our Waiting List. Whilst Deposit Paid Is Strictly Non Refundable, With Sufficient Notice, We Will Do Our Utmost To Facilitate A Transfer Of School/Group Booking Date.


For Bookings Outside Of This Criteria, Standard Play Experience Costs & Durations Apply. Please Contact Us To Discuss.

Playtown Tullamore – School Edition

1 Days Deposit Required At Time Of Booking

Remaining Balance To Be Paid Prior To Delivery Of Aistear Quads & Play Equipment

Play & Learn – A Toddler Experience

Pre Booking Required With Full Pre Payment Taken To Secure Booking

Payments Made Are For Morning(s) Booked Only

Strictly No Refunds Permitted Under Any Circumstances

Halloween Family Celebration

Available As An Add On Option With Standard Bookings For Monday 30th & Tuesday 31st October 2023

Upfront Payment Required For “Halloween Package” Upon Booking In & is Strictly Non Refundable Under All Circumstances

Gift Vouchers

Please Note That Gift Vouchers Are Posted Out To Address Provided Upon Purchasing

For Bookings Using Gift Vouchers, Please Contact Us To Confirm Booking Prior To Coming To Playtown. We Can’t Facilitate Walk Ins Using Gift Vouchers.

General Rules / Terms & Conditions

Our Rules / Terms & Conditions Are A Set Of Leading Standards That We Ask Our Guests Along With Ourselves To Follow At All Times. These Inlcude Taking Into Account All Up To Date Health & Safety Advice As Well As General Hygiene & Covid 19 Guidelines.

Please Note That Person Making Booking Is Responsible For Ensuring That They Along With All Adults & Children Included In Their Booking Are Aware Of And Are Agreeing To All Of Our Rules / Terms & Conditions.

If You Or Any Member Of Your Party Are Feeling Unwell Such As Covid 19 / Cold & Flu Like Symptoms Or Are Currently Expected To Be Isolating/Restricting Your Movements, We Would Kindly Request & Insist That You Do Not Visit Playtown Tullamore & The I.C.E Rooms In The Interest Of All Of Our Guests Some Of Whom May Be Vulnerable.

Whilst Enjoying Our Facilities, We Wish To Advise That All Adults Are Fully Responsible For All Children In Their Care At All Times. In The Case Of Parties, Parents Of Children Staying / Host Parents Are Responsible For All Children Attending Their Party

Shoes Must Be Removed And Socks Worn By All Adults & Children Within All Play Areas In Playtown Tullamore & The I.C.E Rooms. (Strictly No Bare Feet Allowed & Socks Are Available For €2 Should You Forget Your Own)

Please Do Avail Of 6 x Hand Sanitising Points Spread Throughout Playtown Tullamore & The I.C.E Rooms Including One Upon Admission

We Have Several Rules/Notices Throughout Playtown Tullamore & The ICE Rooms And Kindly Insist That All Adults Ensure Adherence To These As Well As All Requests From All Members Of Our Team.

We Continuously Tidy & Clean Throughout The Day As Well As Deep Cleans & Spray/Fogger Sanitisation For 30 Minutes Before & After Each And Every Play/Party Experience. To Facilitate Same, We Kindly Ask That All People Leave After Their Allocated Play / Party / School / Group Experience.

Whilst We Do Accept All Forms Of Payment Including Cash, Card Payments Are Preferred For Hygiene Purposes

Changing Facilities Are Available And We Kindly Request That These Are Used And Children Are Not Changed Outside Of These Facilities Inluding In Seating / Play Areas.

Bookings Cancelled By Us Due To Government Covid 19 Measures Are Replaced With New Available Booking Date & Time Of Your Choice Or A Gift Voucher Of Same Value.

We Have A Strict Policy Of No Outside Drink Or Food Permitted And Appreciate & Insist Upon Adherence To This. The Only Exception Is That We Allow You To Bring Your Own Cake With Our “Playtown Party” Option Only* (*Option Not Available With “Build A Party” Option)

Bookings Made In Breach Of Our “Terms & Conditions” Are Non Refundable



*Please Note That We Are Closed From Sunday 24th – Tuesday 26th December 2023 & Also On Monday 01st January 2024

We Open Up To 7 Days Weekly With Up To 4 x 1.5 Hour Play / Party Experiences Daily*

*In The Event Of There Being No Pre Bookings, We Will Be Closed.

*Opening Is In Line With Bookings Received Thus Allowing Our Family Business To Run 7 Days Weekly, Based On Your Families Schedule.

The Best Way To Book In Is Online (Link Below) & Available 24/7/365


Alternatively, We Can Be Contacted During Opening Hours By Calling Frankie On 0872287550



Who Knew Education Could Be So Much Fun & So Rewarding!


– 2017 Emerging New Business Award Winners

– 2018 Emerging New Business Award Finalist For The ICE Rooms

– 2018 Offaly Tourism Award Finalist

– 2019 Offaly Tourism Award Finalist

– 2022 Offaly Tourism Award Finalist

– 2022 Best Website / Social Media Winner

– 2023 Best Performing SME Finalist



– 2019 Merit Award Winners

– 2020 Merit Award Winners



– 2019 Play Centre Of The Year Finalist

– 2020 Play Centre Of The Year Finalist

– 2022 Play Centre Of The Year Finalist

– 2023 Family Venue Of The Year Winner



– 2019 Best Leisure Attraction Finalist

– 2019 Best Leisure Activity Finalist

– 2019 Judges Special Merit Award For Tourism Winners

– 2022 Best Leisure Attraction Winner

– 2023 Best Family Attraction Finalist

– 2023 Overall Tourism Attraction Of The Year Winner



– 2019 Entertainment Facility Of The Year Winners

– 2022 Entertainment/Activity Facility Of The Year Finalist

– 2023 Entertainment/Activity Facility Of The Year Finalist



– 2019 Family Business CSR Finalist

– 2019 Fastest Growing Family Business Bronze Award Winners

– 2021 Family Business CSR Finalist

– 2021 Hospitality Business Of The Year Finalist

– 2023 Family Business CSR Finalist

– 2023 Fastest Growing Family Business Award Finalist

– 2023 Rising Star Award Finalist